Campaign case statement, Web site copy
This historic school on the Upper West Side of New York was in the final phase of a capital campaign to build the first-ever expansion of its landmark building, and wanted a microsite to use as a critical tool to tell their story. As part of a team assembled by Cheney and Company, I wrote the campaign case statement and developed and refined the copy as the site was designed, based on interviews with key leaders at the school. This work was executed on a tight schedule and based on understanding the school’s unique culture and authentic voice.
In December 2017, the microsite won a Gold award from InspirED, a community of independent school marketers. Here's what the judges said: