Content Marketing

In March of 2016, ULI Memphis convened the first-ever RegionSmart conference, aimed at building collaboration between mayors, planners, architects, and land use professionals to improve economic development in the Mid-South region. To orient participants to the region, I wrote a set-up piece about regional assets for the conference program, then reported on the daylong conference itself. Out of that, I wrote short, compelling highlight stories based each newsmaking speech. ULI has turned those into a conference report and video, and will use them to drive attendance – and progress – next year. It must have worked: I did similar work for RegionSmart in 2017.

Partners: Designer, Martha Carter; video editor, Drew Fleming