Visual Identity, Branding
When I arrived at St. Mary’s in 2009, the school’s visual identity – imprinted on everything from bumper stickers to diplomas – was the source of constant struggle, which signified a larger confusion about what the school was most proud of and how to communicate it. Over several years, with partners from Cheney & Co., I led a process to understand St. Mary’s key strengths – great academics, bold, fearless and fun students and alumnae, and a long tradition of excellence – and translate them into a look and feel for all of the school’s communications. The process engaged constituents throughout the school community, and produced a new word mark as well as a new and award-winning suite of admission marketing materials.
Partners: Carol Cheney, Maggie Cohn, and Andrea Hopkins for Cheney & Co.