Wish I'd thought of that, 1

Sometimes I come across an idea that leaps out at me and makes me jealous that I didn't have it first. This is the first one I'm sharing here, though I'm always looking for more.

Memphis chocolatier and entrepreneur Phillip Ashley Rix has been doing a great Facebook campaign this summer, #dailychocolate. Each day, he posts a man's name and a woman's name, and if you see yours you can head to his Cooper-Young store for a free sample. (I like it so much I'm not even hurt that my name will never show up.) Of course, you tag your Facebook friends so they can get a freebie, too, connecting all sorts of new potential customers to Rix's account. Genius!

Rix is not just a savvy marketer (his first big splash was doing the chocolates for Grammy swag bags a couple of years ago), he's also building a profile as a dessert master chef -- at the end of the week he'll be cooking at the James Beard House in NYC.

My current Phillip Ashley favorite: Fig ginger. Though the mirror-finished chocolate ganache cakes he posted on this week look amazing, too.